The Hindu: 125 Years in the Media Industry
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Case Details:
Case Code : BSTA078
Case Length : 17 Pages
Period : 2003
Organization : The Hindu
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Media
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"This is an occasion for The Hindu to rededicate itself to the following set of core principles of journalism that it proclaimed editorially recently: truth telling, freedom and independence, justice, humaneness and contributing to the social good".
- N Ram, Editor-in-Chief & Joint Managing Director2.
Introduction
On September 13, 2003, The Hindu, a Rs. 4 billion media empire was celebrating 125 years in business. With a circulation of 933,000 and half a dozen journals, The Hindu had made its mark on the Indian media industry.
The Hindu had earned the reputation of being a conservative paper that appealed to the highly educated segment of the Indian populace. The paper had its many moments of glory, like the coverage of the Bofors scam that hit the Indian Government hard during the late eighties, during Rajiv Gandhi's premiership (1984-1989).
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During its 125 years of existence, The Hindu had attempted to strike a fine balance between two seemingly competing considerations, larger societal purpose (providing the credible information, educating the public, opinion building and acting as a watchdog) and a business, which had to be economically viable...
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